When Edward Slinin made it big, it was by way of baby steps that morphed into an impressive entrepreneurial dream that makes even the biggest cynics believers. What many people don’t realize is that every big business venture or life change starts from the same beginning. One idea. One dream. In the case of Edward Slinin, it was one car, as well, but that’s not really the point. You don’t have to be the founder of a huge car transportation company to know that when it comes to your life, you’re the driver.
What may be the most important thing is to adopt an Edward Slinin approach to getting what you want. Starting with the basics. Do what you know. This doesn’t mean that you need to have every detail about your business, product, or service in place. It does require that you possess at least a rudimentary knowledge of what you’re offering to the public. Even Edward Slinin knew that he needed at least one car to get started. Let’s put it this way, what person is going to buy what you’re selling if you don’t know how to sell it? Put in the time, do your homework, and make sure that what you’re planning on putting out there is something that you can back up, Edward Slinin style.
Once you’ve got your basics under control, make sure that you maintain your passion. Many Edward Slinin type businesses fail because the owners fall victim to the “fizzle.” We’ve all experienced this in one form or another. The fizzle may happen when your dream hits its first roadblock. Maybe you’re running short on cash, or maybe your clients aren’t as enthusiastic as you first assumed. Whatever the issue, if you don’t keep passionate about your business goals, it’s going to be awfully hard to get others to feel anything more than lukewarm about them. Sometimes this is where the “fake it til you make it” maxim comes into play. A lot of times your attitude will be only deciding factor of whether your business makes it or not.
Lastly, if you want success on an Edward Slinin scale, you’re going to have to work for it…and keep working and working and working. Complacency breeds failure and innovation will ensure that you’re moving your company in the right direction. Neglecting to keep aware of the changing trends in your business will almost guarantee that your company name will be the last one coming up on peoples’ search engines.
The savvy entrepreneur knows that even the biggest businesses invest a portion of their budget to paving new roads to success. It’s essential to have a plan in place for, not just knowing your competition, but being the one who sways the way your competitors think of you and your industry. This can sometimes be as simple as making a few small tweaks to your image, website, or even the way the community views you.